At ikoo, we believe innovation does not stop with design or form, but can be reflected in the ingredients that we use to formulate our products. With this unbroken belief, we seek to create products that do not harm humans and animals, insects included. We curate each oil, extract, and non-toxic ingredient that goes into every formulation and guarantee that they exist only to benefit the hair and scalp’s health or support the integrity and performance of each formula. Simply put, we don’t care if an ingredient is natural or synthetic, it just needs to be safe, clean, and high-performing—that is our Freelosophy.

Wir haben verschiedene Freelosophy-Symbole. Wann immer Du eines der unten stehenden Icons entdeckst, ist dieses Produkt ohne diese bestimmte Zutat produziert, vegan oder tierversuchsfrei.

Silicone Free

Silicones may add a smoothing effect, but they can be harmful to the environment and are difficult to wash off the scalp and hair.

Sulfate Free

Sulfates remove sebum and clean the hair. But they also dry out the hair which leads to scalp irritations.

Paraben Free

Parabens are used as preservatives. Also they are suspected to create a hormonal imbalance, because of its similarity to estrogen.

Mineral Oil Free

Although the mineral oils being used in the beauty products are not carcinogenic, we prefer to replace them with natural ingredients.

No Artificial Colors

There are many natural dyes that can be used, so we prefer to refrain from artificial colors.


We aim to create products that do not harm animals or humans.

Our Freelosophy

If you see our Freelosophy symbol on the ikoo care line products, depending on the product, it will indicate a few of the following: free of silicones, parabens, paraffins, sulfates, artificial colors, artificial fragrances, gluten, or that it is vegan. All our products are cruelty free. These are our ikoo care line products:

– Shampoo
– Conditioner
– Mask
– Thermal Treatment Wrap
– Hair Fresh-Ups
– Duo Treatment Spray
Dry Shampoo Foam

Find more information here.

ikoo Shop