the story of our success


We develop innovative products working together with our talented team, always maintaining a fresh approach.


We are not only concerned with innovation: we are also at the forefront of luxury items. We aspire to provide affordable luxury for everyone.


Our mission is to amaze the beauty world with our innovative and excellent products.

With ikoo we have created a very special company: young, innovative and with a unique philosophy. Our ambitious and talented team is our pride and our daily endeavor for success is what brings us all together.
We are hungry for more!

Christopher von Hallwyl

Managing Director

Status Quo

ikoo brush, home and pocket were the first products launched after our foundation in 2012. Right after our successful launch in 2013, the company started to grow and to be recognized as an emerging talent in the beauty and hair care industries. We launched our Metallic Collection in 2015, which demonstrated itself to be another success, gaining more and more attention from the market. 2016 was another significative year, characterized by the launch of our most recent highlight: e-styler, an innovative hair straightening brush and our first electronic product. Our customers as well as the press reacted very positive to it. Moreover, we introduced our first paddle brush, ikoo paddle X. To finished off our portfolio we presented ikoo Paradise Collection, with its matte satin finish in five fresh colors. We already have great ideas for the future in order to continue driving innovation: stay tuned!

  • Productportfolio
  • Launches in other countries
  • Average annual growth